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25November 2024
MTN named South Africa’s Coolest Telecoms Provider in Sunday Times GenNext Awards
As MTN wraps up its year-long 30th-anniversary celebrations with the Win Win Summer Tour, currently traveling across the country, the company has been named South Africa’s Coolest Telecoms Provider in the 20th edition of the Sunday Times GenNext Awards.
“Being named number one coolest Telecoms brands is yet another honour, coming on the heels of being recognised as South Africa’s Best Network by the independent global benchmarking organisation, umlaut,” says Robyn Lewis, General Manager of Brand and Marketing at MTN South Africa.
“These accolades are a testament to the incredible work being done by our employees across the country and an affirmation of our standing as a people’s brand with a proud 30-year history of serving South Africans,” adds Lewis.
While celebrating this recognition, Lewis underscores that “just as our accolade from umlaut reflects our robust investment in network infrastructure, this GenNext award highlights our commitment to ensuring all South Africans which includes the Youth benefit from a modern, connected life.”
“What makes this recognition as a ‘people’s brand’ even more special is that our Win Win Summer Tour is currently engaging South Africans nationwide, sharing in the excitement and ensuring that they are also able to share in the R75 million in prizes up for grabs with MTN this summer,” Lewis explains.
The Win Win Summer Tour is part of MTN’s broader Win Win Summer campaign and features summer campaign ambassador Sipho Alphi Mkhwanazi leading a convoy of 30 scooters in on-the-ground activations for consumers.
“This honour inspires us to continue our work to serve an important segment of the market and we remain dedicated to investing in customer service and implementing innovations to make our customers’ lives easier – and a little brighter,” concludes Lewis.
The annual Sunday Times GenNext Survey, conducted by business and marketing strategy consultancy Yellowwood, part of the TBWA Group, is South Africa’s leading barometer of youth preferences. Now in its 20th year, the survey polled 7,200 youths aged 8 to 30 to determine the “coolest” brands across 69 categories.
-End-
ISSUED BY:
Mthokozisi Ndlovu, Manager: Communications and Public Relations, MTN SA
Cell: 083 209 2683
E-mail: Mthokozisi.Ndlovu@mtn.com
About the MTN South Africa
Launched in 1994, MTN South Africa is a subsidiary of MTN Group, a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code àMTNá. Our strategy is Ambition 2025: Leading digital solutions for Africaás progress.
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